055/2018 ‏ااا ۵( ااا الام‎
60. Spending a lot of money on advertisement and consumer promotion to build up
consumer demand is called
A) Pull strategies ©) Push strategy
C) Informative promotion D} None of the above
61. The advertisement model that explains the stage through which the prospective
customer has to move is called
A) AIDA model B} DAGMAR model
0) Five stage model D} Consumer path model
62. Which among the following is not a value expected by the customer ?
A) Functional value B} Conditional value
C) Epistemic value D) Desired value
63. 15 8 chain of activities by which a firm can bring materials create a good
or service, market it and provide service after a sale is made.
A} Custom chain B) Demand chain
C) Product chain D) Value chain
64. When an organization is able to provide a degree of service that is above the desired
value level, this will results in
A) Customer loyalty B} Customer value
C) Customer delight D} Customer satisfaction
65. CRM stands for
A) Customer Retention Market B} Customer Relationship Management
C) Customer Relation Methods D} Consumer Related Methods
66. In the BCG matrix, high market share and low growth rate is represented by
A) Cash cows B} Question marks
C) Dogs D) Stars
67. Apreference pattemn in which customer preference are scattered throughout the market,

indicating that consumer vary in their preference is called
A) Clustered preference B) Homogenous preference
C) Market preference D} Defused preference

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