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When the consumer and industrial products are sold outside a manufacturer's authorized
distribution channel, it is called

A} Green marketing 8) Grey market

C) De-marketing D) Meta marketing

Life insurance products are example of
A) Unsought goods B) Speciality goods
C) Convenient goods D) Shopping goods

A product has different layers and the inner most layer is called
A} Augmented product B) Basic products
C) Core layer D) Expected product

Adding a low priced product to the line of a prestigious product in order to increase the
demand of the product is called
A} Trading down B} Trading up C) Trade boost D} Trade mix

The method of measuring the perceptions of the consumers about the product in
comparison to competing products through graphical measures is called

A} Perceived graph B} Attitude maping

C) Perception graph D) Perceptual maping

explain the number of products that a productline has inits overall product

mix.
A) Product width B} Product mix
C) Product depth D) Product map

Concept screening is usually done with respect ‏٥ا‎
‎A} New product development B) Promotion policy
C) Advertisement screening D} Price fluctuation

Operand conditioning theory is introduced by

A} Edward Tolman B) Ivan ೧೫/೦೪

C) Allport D} B.F. Skinner
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