Kerala PSC Previous Years Question Paper & Answer

Title : VOCATIONAL INSTRUCTOR MARKETING AND SALESMANSHIP VHSE
Question Code : A

Page:11


Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'VOCATIONAL INSTRUCTOR MARKETING AND SALESMANSHIP VHSE' And exam conducted in the year 2018. And Question paper code was '055/2018'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.

page: 11 out of 16
Excerpt of Question Code: 055/2018

[ரா 0552018

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When the consumer and industrial products are sold outside a manufacturer's authorized
distribution channel, it is called

A} Green marketing 8) Grey market

C) De-marketing D) Meta marketing

Life insurance products are example of
A) Unsought goods B) Speciality goods
C) Convenient goods D) Shopping goods

A product has different layers and the inner most layer is called
A} Augmented product B) Basic products
C) Core layer D) Expected product

Adding a low priced product to the line of a prestigious product in order to increase the
demand of the product is called
A} Trading down B} Trading up C) Trade boost D} Trade mix

The method of measuring the perceptions of the consumers about the product in
comparison to competing products through graphical measures is called

A} Perceived graph B} Attitude maping

C) Perception graph D) Perceptual maping

explain the number of products that a productline has inits overall product

mix.
A) Product width B} Product mix
C) Product depth D) Product map

Concept screening is usually done with respect ‏٥ا‎
‎A} New product development B) Promotion policy
C) Advertisement screening D} Price fluctuation

Operand conditioning theory is introduced by

A} Edward Tolman B) Ivan ೧೫/೦೪

C) Allport D} B.F. Skinner
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