Kerala PSC Previous Years Question Paper & Answer
Page:5
Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'VOCATIONAL INSTRUCTOR MARKETING AND SALESMANSHIP VHSE' And exam conducted in the year 2018. And Question paper code was '055/2018'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
[ரா 0552018
21.
22.
23.
24.
28.
26.
27.
28.
Consumer Protection Act IS passed in the year
A) 1981 8) 1980 0) 1976 0) 1986
A social force designed to protect consumer interest in the market place by organizing
consumer presence on business is called
A} consumer protection B) consumerism
0) consumer behavior D) consumer action
Which among the following is not a sales promotion action ?
A) free offer B} price off
C) advertisement D) samples
Advertisement is also called
A} impersonal salesmanship B) value addition
C) directive action D} none of these
Which concept believes that by making superior products and improve their quality,
they will be able to attract customers ?
A} customer concept B) market concept
C) product concept D) marketing concept
A set of actual and potential buyers of a product service or idea is called
A} Niche market B) Target market
C) Segmented market D} Augmented market
The gathering, recording and analyzing of market data to identify the present and
potential customers and their motives and buying habits is called
A} Marketing Research B) Market Research
C) Market Study D} Market Analysis
causes a particular customer to buy product or services from a particular
manufacturer.
A} Product motive B) Customer motive
C) Patronage motive D) Primary motive
