055/2018 ‏ااا ۵( ااا الام‎
29. The feeling of a person living in Calcutta that he is different from a person living in
Bangalore is an example of factor affecting consumer behavior.
A) Cultural Factors B} Social Factors
C) Personal Factor D} Psychological factor
30. AIDA means

31.

32.

33.

34.

35.

36.

A) Attention, Interest, Desire, Action

B) Attention, Involvement, Desire, Action
C) Action, Involvement, Desire, Affiliation
D) Attention, Interest, Decision, Action

is the process of dividing the potential market into distinct sub markets of
consumers with common need and characteristics.
A) Market Division B) Market Research
C) Market Analysis D} Market Segmentation

Horizontal Marketing system is also known as
A) Three Level Channel B) Symbiotic Marketing
C) Hybrid Channel D} Contract Vertical Channel

Multi channel marketing systems are also called

A) Administered vertical B} Corporate vertical
C) Hybrid channel D) Horizontal marketing
Bata Shoe Company is following distribution system.
A) Contractual vertical ‏(ط‎ Administered vertical
C) Multi channel D} Corporate vertical

The word retailer is derived from a French word retailer which means
A) Tocutout B) To collect again
C) To divide again D) To cut again

Coca Cola is considering the entire Asia as its market with submarket as South Asia,

Middle East efc. is an example of segmentation.
A) Geographic B) Demographic
C) Socio economic D) Psychographic

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