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Consumers who show no loyalty to any brand are called
A} Softcore loyals B) Switchers
C) Shifting loyals D) None of these

When the needs of the small customers are addressed on a local basis, it is called
A} Product variety marketing B) Target marketing
டு Micro marketing D) Mass marketing

Johnson and Johnson's strategy for infant marketing is an example for

marketing.
A} Individual B) Personalised
C) Target D) Concentrated

is the act of designing the company’s offering and image to occupy a
distinctive place in the target market's mind.
A} Positioning B) Segmentation
C) Branding D} Specialisation

A company’s offer has to be distinct from those of its competitors and should fulfill the
requirements of the consumer. The strategy for this requirement is

A} Product positioning ©) Target marketing

C) Product differentiation D) Market specialization

increases the likelihood that a specific response will occur in the
future as the result of particular cues or stimuli.
A} Reinforcement B) Direction
C) Leadership D) Perception

research gives valuable insight, generate ideas and hypothesis rather
than measuring or testing them.
A} Exploratory Research B) Descriptive Research
C) Casual Research D) Predictive Research

Buyers who constantly demanding extra discounts are called
A} Advertising buyers B) Best deal buyers
©) Nuts and bolts D} Chisellers