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76.

77.

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79.

80.

81.

82,

Which of the following is more suitable in the case of automobiles?

(^) Exclusive distribution (B) ‏ہہ‎ distribution

(0) Intensive distribution (D) None of these
Introduction of product in large scale in the target market is called :

(^) Test marketing (18 Business analysis

(C) Product testing (M) Commercialization
Which of the following is not a form of direct marketing?

(ക Kiosk marketing (ए) Telemarketing

(C) Super market ' (D) Catalogue marketing
In a competitive market having several substitutes, a firm may adopt :

(4) Premium pricing (B) Skimming

(C) Penetration (D) None of these
The objective of relationship marketing is :

(A) Customer satisfaction (18) Customer dissatisfaction

(0൫ Customer retention (D) Customer delight

Rapid penetration strategy Involves :
(ಯ) Low price with high promotional expenditure
08) High price with high promotional expenditure
(€) High price with low promotional expenditure
(D) Low price with low promotional expenditure

Which of the following is not an element of promotion mix?
(A) Transportation (18) Advertising
(C) Personal selling (D) Sales Promotion

‎involves creating a brand identity based on heritage or nostalgia for a‏ تت
‎company’s past products.‏

‎(ಗ) Niche Marketing (B) Retro Marketing

‎(C) Online Marketing (D) Direct Marketing

‎Which Malayalam literary journal established in 1904 to serve as a wvoice of the
underprivileged communities was popularly referred as the “Ezhava 7

‎(4) Mithavadi (8) Samadarsi
(C) Yukthivadi (D) Vivekodayam
‘Who was popularly known as the Jhansi Rani of Travancore?
(4) Anna Chandi (B) Kuttimalu Amma
(() Accamma Cherian (D) Ammu Swaminathan

‎004/2016 12 A

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