96.

88.

59.

61.

62.

68.

A period of rapid market acceptance and substantial profit improvement has been happening
at which point of product life cycle :

(ಗ) Imtroduction (B) Maturity
(C) Growth 1) Decline
வடட motives persuade a person to buy products from a particular manufacturer or
trader. '
(A) Patronage Motives (ए) Product Motives
(C) Internal Motives () Inherent Motives

The process of settling disputes through the intervention of a third party appointed by the
government is :

(ക) Adjudication (18) Conciliation

(¢) Voluntary Arbitration (D) Collective Bargaining

AIDA approach helps to plan sales presentations. What is AIDA stands for?
(A) Attention, Interest, Desire, Action
(ए) Attitude, Interest, Development, Achievement
(C) Attention, Interest, Direction, Assissting
(D) Attitude, Integrity, Directing, Achievement

Point Of Sale (POS) system is the characteristic feature of which type of marketing.

(ಗ) Conventional Marketing (ए) Service Marketing

(C) Eeonomic Marketing (D) Electronic Marketing
The process of setting prices that have special appeal to target customers 18 :

(வ Bait pricing (18) एणा line pricing

)© Leader pricing (D) Psychological pricing

Sometimes an employee is aggrieved not because of any valid or legitimate reason but
because of a wrong perception, wrong attitude or wrong information. What form of grievance
is this? 3

(A) TImaginary grievance (18) Disguised grievance

(C) Factual grievance (D) None of these

Which of the following is associated with Me Gregor’s Hot Stove Rule?
(A) Planning (B) Motivation
(0 Communication (D) Discipline

A managerial device for defining and stimulating sales effort is :
(ക) Sales Budget (B) Market Forecast
(0 Market Demand ) Sales Quota

004/2016 10 A