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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'ASSISTANT TRANSPORT OFFICER KSRTC' And exam conducted in the year 2016. And Question paper code was '004/2016'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
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72.
Termination of services on disciplinary grounds, illness, retirement, winding up of a business
does not constitute which of the following :
(A) Retrenchment (B) Suspension
(^) Dismissal (D) Demotion
The perceived monetary value of the bundle of economie, functional, and psychological
benefits customers expect from a given market offering is :
(ക) Customer Perceived Value (B) Customer Expected Price
(0) Total Customer Cost (D) Total Customer Value
The process of building, maintaining and using customer databases for the purpose of
contacting, transacting, and building customer relationships is :
(A) Service Marketing (B) Relationship Marketing
(C) Database Marketing (D) Meta Marketing
௨ ட இ the process of dividing buyers into different groups on the basis of
personality traits, lifestyle, or values.
(ಗಿ) Demographic Segmentation (ए) Geographic Segmentation
(C) Psychographic Segmentation (D) Behavioral Segmentation
Planning the infrastructure to meet demand, then implementing and controlling the physical
flows materials and final goods from points of origin to points of use, to meet customer
requirements at a profit is the process of :
(ക) Market Research (B) Market Logistics
(C) Inventory Management (D) Sales Estimation
"Which of the following is not a characteristic feature of rural market?
(A) Seasonal demand (B) Cultural diversity
(¢) Scattered Market (D) High income level
Inventory means :
(ಗಿ) Stock of materials in different forms (18) Stock
)0 Stock of goods (D) Stock of goods and services
Green marketing is a part of :
(५) Social marketing (B) Service marketing
(0 Relationship marketing (10) Rural marketing
Which of the following is not an activity of physical distribution?
(^) Order processing (B) Warchousing
(2) Advertising (D) Transportation .
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