64.

69.

66.

87.

68.

69.

70.

11

72.

Termination of services on disciplinary grounds, illness, retirement, winding up of a business
does not constitute which of the following :

(A) Retrenchment (B) Suspension
(^) Dismissal (D) Demotion

The perceived monetary value of the bundle of economie, functional, and psychological
benefits customers expect from a given market offering is :

(ക) Customer Perceived Value (B) Customer Expected Price
(0) Total Customer Cost (D) Total Customer Value

The process of building, maintaining and using customer databases for the purpose of
contacting, transacting, and building customer relationships is :

(A) Service Marketing (B) Relationship Marketing
(C) Database Marketing (D) Meta Marketing

௨ ட இ the process of dividing buyers into different groups on the basis of
personality traits, lifestyle, or values.

(ಗಿ) Demographic Segmentation (ए) Geographic Segmentation

(C) Psychographic Segmentation (D) Behavioral Segmentation

Planning the infrastructure to meet demand, then implementing and controlling the physical
flows materials and final goods from points of origin to points of use, to meet customer
requirements at a profit is the process of :

(ക) Market Research (B) Market Logistics

(C) Inventory Management (D) Sales Estimation

"Which of the following is not a characteristic feature of rural market?

(A) Seasonal demand (B) Cultural diversity
(¢) Scattered Market (D) High income level

Inventory means :
(ಗಿ) Stock of materials in different forms (18) Stock

)0 Stock of goods (D) Stock of goods and services
Green marketing is a part of :

(५) Social marketing (B) Service marketing

(0 Relationship marketing (10) Rural marketing

Which of the following is not an activity of physical distribution?
(^) Order processing (B) Warchousing
(2) Advertising (D) Transportation .

11 004/2016
01