Kerala PSC Previous Years Question Paper & Answer

Title : MARKETING ORGANISER PART I AND PART II KCMMF LTD
Question Code : A

Page:3


Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'MARKETING ORGANISER PART I AND PART II KCMMF LTD' And exam conducted in the year 2015. And Question paper code was '205/2015'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.

page: 3 out of 12
Excerpt of Question Code: 205/2015

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Increasing the volume of sales by neglecting quality control, production efficiency and/or
cash flow management is called :

(ಸಿ) Over Trading ‏زط‎ Over Marketing {C) Meta Marketing (D) Re-marketing

Social concept of marketing given by :
(A) Philip Kotler (8) Pyle (€) Henri Fayol (D) Brad Edmonson

‘AIDO’ means :

(A} Activity, Intention, Option, Desire

(இ) Activity, Interest, Option, Demand

{C) Activity, Interest, Opinion, Demographics
(D) Activity, Interest, Opportunity, Desire

POP means :
(५) Purchase of Product (8) Point of Purchase
(©) TPower of Purchasing (2) Point of Publicity

is the out of designing the company’s offering and image o occupy a distinclive
plan in the target customers.
(ಸ) Holistic Marketing (8) Emotional Market
(€) Experimental Marketing (D) Positioning

Who is the Father വ്‌ Co-operative Movement in India ?
(வ) Raiffiaison (ए) S. Delitzch
{<} Robert Owen (12) Federick Nicholson

“‘One man one vote' principle of co-operative society was recommended by _
(வ) Nicholson Committee (8) Maclagan Committee
(0 Edwardhaw Committee (0) Owen Commitiee

‘AMUL' is related to India in the same way “MILKVITTA" is related to .
(A) Bangladesh (8 England (0) ‏كنا‎ (D) ۲:۵

APCOS stands for :

(8) Anand Processing Co-operative Society
(൫) Anand Pattern Co-operative Society
(C) Al India Primary Co-operative Society
(D) None of these

5 205/2015
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