205/2015

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According to - Marketing Management is the marketing concept in action.
(^) Philip Kotler (8) Neil Borden
(C) William |. Standon (15) R.L. King

ட 18 the process whereby individuals decide whether, what, when, where, how
and from whom to purchase goods and services,
(A) Marketing (18) Consumer Behaviour
(€) Market Segmentation (D) Consumer Orientation

____ consists of product planning and development, pricing, channels of distribution,
sales force, advertising, sales promotion, physical distribution, marketing research and general
planning.

(५) Marketing Mix (8) Product Mix

(9) Production Planning (10) Market Planning

The method of collecting information by an accurate watching, noting of phenomena as
they occur in nature with regard to cause and effect or mutual relations :

(A) Experimentation Method (B) Survey Method

(C) Face-lo-face Method (D) Observation Method

The act of dividing a market into distinct groups of buyers who might merit separate products
and/or marketing mixes :

(A) Consumer Orientation (18) Consumer Behaviour

(9) Market Segmentation (D) Market Concentration

The process of assembling the products, keep it in stock by the wholesaler and then distribute
to the retailers or institutional consumers who may be widely scattered is called ;

(A) Dispersion ए) Assembling (C) Warehousing (10) Wholesale selling

A _ has an independent shop in a business locality. Though he keeps a shop it is
not a permanent nature and he may shift his shop the moment he finds that another locality
is more profitable.

(ಗಿ) Hawkers (8) Pedlars (0 Cheap Jacks (D) Street Traders

The type of outdoor advertisement in which hired person who move in procession with
boards and notices and also playing musical instruments to attract the attention of the public
is called :

(^) Mural Advertising (18) Sky Advertising
(0 Sandwichman Advertising (D) Intensive Advertising
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