9. _ 15 defined as the oral presentation in conversation with ane or more prospective
buyer(s) for the purpose of making sales.
(ಹಿ) Personal selling (8) Direct selling (£) Salesmanship (D) Effective selling
10. Match the following :
Decisions regarding Branding Explanations
(व) Diversification (i) Preservation of Products
(8) பெய்டு (1) Various Products
{c) Variety (111) Production of one or more Products
{d) Packing (iv) Finding of New Products in Same Line
ഭു 8 (0) (6) ⋅
∹⋀≽⊄⋮⋁≱⋢≖∥⋅⋅≱∐∣⊃↻∎⊭
≼↿∃⋝⋯⊏∣⋅∣↼↥≺⋯⋅⋅⋪⊓∣⋅⋁≱
∣∎⋅∁⊅⋞↿∎⋁⋟⊏⇃∎∣∎∣∥⇂∣∎∎⊃⋯
≼⊓⊔⇂↴⋁≻⋯∢∣⋅∣⋅≖↴⊓↿⋅↓⊽⊓
∐⋅⇂∖⇣↧∃∥↖≡∣⊑↿⇀⊔↳↥⋯⋅⊑⋯∊⊡∏∍∶
⊄⋀⇂⋀⋯⊔∘↾∃∐∏∙∥∘≸∊∝⊉∈∥∘∏⋯⋅⋅∥
⊞⊃⋀⊓∃∣⊎∣↘↿⋅∎⋅∎⋅⊏∃∐≘⊏∣⊡∎⊏↕∏⊾≀⊪↾⊾∎∎∁∣⇈∃⊓∎∣∎⋅⊄≕⊛⊞⋔↾⋁∎∎⇃↓⋯↴⊑∃≖≖⊞≖∣≺⋮∣⋯⋅∾⊡≡≅⋯≘⊪⋮
(ப) Developing brand equity
(15) Another term for market stratification
12. Advertising a product on multiple TV channels at the same time :
(೩) Tele Marketing Advertisement (18) Road Blocking
(C) E-marketing (1)) Virtual Marketing
13. Which of the following is not a type of non-store retailing ?
(A) Direct Selling {B) Tele Marketing
(€) Automatic Vending (D) Limited Line Stores
14. The aspect of marketing deals with discouraging customers in general or a certain class of
customers in particular as either a temporary or a permanent basis, is known as :
(ಗ) Over Marketing (B) Under Marketing
(9 Re-marketing (D) De-marketing
15. “International Marketing is the performance of business activities that direct the flow ല്‌
goods and services to customers or users in more than one nation”. This definition is given
णः
(೩) Philip Kotler (ए) William Stanton (C) Hary L. Hanson (D) Hessand Cateora
205/2015 4 A