50.

51.

52.

58.

54.

55.

56.

57.

58.

PR gives an early warning system to help anticipate trends. Who developed this definition
after collecting scores of definitions?

{A) Grunig and Hunt {B) Crable and Vibbert

€) dJoyC Gorden യ Dr Rex F Harlow
Name the factor which is not included in the Promotion Mix :

(A} Price ®) Profit

€) Product യ) Place
‘When did Edward L Bernays write ‘Crystallizing Public Opinion’?

८4) 1920 ®) 1922

(€) 1923 (D) 1924

American Revolution had sown the seeds of Public Relations in the US. Name the slogan of
American Revolution which had spoken of the power of the people?

வ No taxation without representation 18) Liberty, Equality and Fraternity
{C) The medium is the message യ) Vox populi vox Dei

International Public Relations Association (IPRA) was formed in the year :

1953 )8( 1952 ہ

€) 1954 D) 1955
Name the term used to denote the slang for the information passed among employees that
has not been officially circulated by the company?

{A) grapevine {B) gossip

€) rumour (2) cock and bull story

‘Who had been recently conferred with the prestigious ‘ND Rajpal Memorial Award’ for ‘The
Communicator of the Decade-2017?

(A} Radhika Shapoorjee (3) Suresh Vaidyanathan
(0) Seema Ahuja (D) Indra Nooyi
The National Association of PR practitioners was established in :
^) 1960 0) 1955
© 1972 D) 1958

Theme of the 38t National PR Conference held between Dec 16-18, 2016 at Kolkata?
(4) Digital India
{B) Young India and Communication Revolution
{C) Media Convergence
(>) Youth and Culture

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[P.T.0.]