D:-Employers' state insurance scheme
Correct Answer:-Question Cancelled

Question91:-Which statement is correct about marketing concept?
A:-Marketing is based on make and sell philosophy
B:-Marketing is customer centric philosophy
C:-Marketing concept is inside out perspective

D:-Marketing concept starts with the factory and focuses on company's
existing product

Correct Answer:- Option-B

Question92:-The process of dividing a market into distinct groups or buyers who
have different needs, characteristics, or behaviours and who might require separate
products or marketing program is called

A:-Market segmentation
B:-Market targeting
C:-Market differentiation
D:-Market positioning
Correct Answer:- Option-A
Question93:-Correct sequence of the steps of effective marketing research are

A:-Developing the research plan, defining the problem and research objective,
collecting the information, analysing the information and presenting the findings

B:-Developing the research plan, collecting the information, analysing the
information, presenting the findings and defining the problem and research
objective

C:-Defining the problem and research objective, developing the research plan,
collecting the information, analysing the information and presenting the findings

D:-Presenting the findings, defining the problem and research objective,
collecting the information, analysing the information and developing the research
plan

Correct Answer:- Option-C

Question94:-Media planning is the process of directing the advertising message to
the target audience at the appropriate time and place, using the appropriate
channel. In the service/hospitality industry, media planners must consider following
questions

A:-What audience/guest should not be approached?
B:-When should we not reach the audience/guest?
C:-How many people/guests should be reached?
D:-Where should we not reach the audience/guest?
Correct Answer:- Option-C

Question95:-People satisfy their needs and wants with products. A product is
anything that can be offered to satisfy a need or want. In hospitality industry, a