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90.

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Match the items of List — || with the items of List - ۱ and indicate the code of correct
matching. The items relate to price-positioning strategies.

List -1 List - Il

a. premium pricing strategy i. producing a lower-quality product
and charging a low price

b. economy pricing strategy ர்‌. producing a high-quality product
and charging the lowest price

6. good-value strategy iii. producing a lower-quality product,
but charging a high price

d. over charging strategy iv. producing a high-quality product
and charging the highest price

Codes :

a 0 ¢ ५

A) ॥ iv i ர்‌

B) i ர்‌ iii iv

C) ii iii iv i

D) iv i ர்‌ iii

Which of the following statements are correct about marketing environment ?
i. Marketing environment is dynamic.
ர்‌. Marketing environment affects the marketing manager's ability to serve the target
customers.
ரர்‌. Marketing environment is controllable.
iv. Marketing environmental factors are interrelated.

A) Only i, ii and iii B) Only i, ii and iv

C) Only i, iii and iv D) All of the above (i, ii, iii and iv)
Distribution system creates

A) Form utility and Place utility B) Time utility and Possession utility
C) Place utility and Possession utility D) Time utility and Place utility

Select the correct sequence for new product development.
A) 1068 generation - concept development and testing - marketing strategy
development - idea screening — product development - business analysis —
commercialisation — test marketing
8) Idea generation - idea screening - concept development and testing - marketing
strategy development — business analysis — product development - test marketing —
commercialisation
C) Idea screening - idea generation - concept development and testing -
marketing strategy development - business analysis - product development —
commercialisation — test marketing
D) Idea screening - idea generation - concept development and testing - marketing
strategy development — business analysis - test marketing — product development —
commercialisation

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