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85. Why marketers go for market segmentation ?
i. Same needs and wants.
ர்‌. Differ in purchasing power and buying habits.
iii. Develop new products to satisfy the customers.
Only ii and iii
Only i and ii
Only i and iii
All of the above (i, ii and iii)
86. Which of the following are the advertising objectives ?
i. Telling the market about a new product.
ர்‌. Encourage switching to competitor's brand.
iii. Keeping the product in buyers’ mind during off seasons.
iv. Change buyer perception of product attributes.

A) Only i, ii and iii
B) Only i, ii and iv
C) Only i, iii and iv
0) All of the above (i, ii, iii and iv)

87. Identify the correct statement :
Statement (1) : Target marketing is not suitable for services.
Statement (Il) : Firms can expand the market share through target marketing.
Codes :
A) Both the statements are correct
B) Both the statements are incorrect
©) Statement (|) is correct while statement (1) is incorrect
D) Statement (I) is incorrect while statement (Il) is correct

88. Assertion (A) : In production concept if the product is really good and the price is
reasonable, there is no need for special marketing efforts.
Reason (R) : Producing best possible product is not enough to purchase a product,
effective sales promotion is needed.
Codes :
A) (A) is true but (R) is false

B) (A) is false but (R) is true

C) Both (A) and (R) are true

D) Both (A) and (R) are false

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