230/2023

Maximum : 100 marks

Time : 1 hour and 30 minutes

1. One person using a computer to send e-mail messages to twenty thousand people signed onto
a Listserv dedicated to a particular subject is :
(A) Interpersonal Communication ൯) Intrapersonal communication
(C) Mass Communication (D) Group Communication

2. On a continuum that stretches from interpersonal communication at one end to mass
communication at the other, which of the following increases :
(A) Involvement of the receivers in the communication process
(B) Control of the receivers over the communication
(C) Mutual acquaintance of the receivers involved in the communication
(D) Number of the receivers involved in the communication

ഒ. Which is not one of the three basic communication functions identified by Harold Lasswell in
1948 :

(^) Surveillance (B) Entertainment
(C) Transmission of cultural heritage (D) Correlation

4. According to the semiotics school of thought, communication is :
(A) Transmission of message
(B) Sharing of message
(C) Production and exchange of meanings
(0) The process of relationship building

5. Communication was defined in 1967 as ‘social interaction through messages’ by :
(A) George Gerbner (B) Wilbur Schramm
(C) Janowitz (D) Lawrence Kincaid

6. | Semantic Noise in the communication process is linked primarily to :
(A) Physiological problems (2) Physical environment
(C) Psychological problems (D) Understanding problems

7. In persuasive public communication, Logos refers to :
(^) The power of reason and evidence in text and speech
(B)_ The character of the speaker
(C) The emotions elicited in an audience
(D) The nature of the audience

[P.T.0.]