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Proxemics as a type of non-verbal communication is related to the use of :
(A) Personal and Physical space (B) Body signals
(C) Body touch ൯) Colour

The five essential elements of communication in Aristotle’s model of communication do not
include :

(A) Speaker (B) Speech
(C) Feedback (D) Occasion

The Newcomb’s ABX model was expanded with inclusion of an additional element C to
levelop the Westley and MacLean’s model of communication in 1957. The C denotes :

(A) Gatekeeper (B) Context
(C) Content (D) Culture

Which of the following is true about a mass media institution?
) Main activity is production and distribution of symbolic content

(11) Professional and bureaucratization in form
(III) Operate in the private sphere
7) Participations as sender or receiver is voluntary
(A) (0), (10) ೩೧6 (11) ൯ 0), (1) ೩೧4 (1)
൭ 00, CID and (IV) (D) 0), (0), (111) ೩೧4 (1)
In which type of communication models feedback would be missing :
(A) Action/Transmission models ൯) Interaction models
(C) Transactional models (D) Convergence models

‘Mass communication comprise the institutions and techniques by which specialized groups
employ technical devices to disseminate symbolic content to large, heterogeneous and widely
dispersed audiences’ was said by :

(^) Wilbur Schramm (B) Janowitz
(C) Max Weber (D) George Gerbner
Who commented ‘there are no masses, only ways to seeing people as masses’:
(A) Herbert Blumer (B) Raymond Williams
(C) Wilbur Schramm (D) Robert Park
The mass Communication process is not characterized by :
(A) Large-scale distribution ൯) One-directional flow
(C) Symmetrical relation (D) Impersonal and anonymous

Who was the first to define mass as a new type of social formation, by contrasting it with
group, crowd, and public :

(A) Raymond Williams (B) Denis McQuail

(C) Herbert Blumer (D) Elliot Friedson

230/2023 4 A