26. Market segmentation :

(4)
(B)
(0)
(D)

allows the achievement of greater market share.

break down large markets into smaller markets

provides an opportunity ‏م1‎ surpass competitors

provides a commercially viable method of serving customers with similar needs

27. A commonly used basis for segmenting consumer markets is :

(A)
(0)

organisational 5126 (8) demographics
product type (D) एष्ट

28. 18/1601 17838025 ೧೩೫೧೦೪ 00707011 they can at times influence it.

வ்‌
(8)
0
(D)

where advertising is placed

how products or services are delivered
the external environment

how products are priced

28. In which stage of the product life cycle is advertising and promotion aimed at retaining
existing customers and persuading them to switch from competitor products?
(ಯ) introduction (8) growth
(0) maturity (D) decline
30. The fifth ‘P’ of marketing is :
(A) position (8) placement
(0) ஊம்‌ (D) people
81, Which of the following is not a selection technique?
(A) performance appraisal (73) interviews
(C) psychometric testing (0) ability test

82, Human resource management is normally ——— in nature.

(A)
(೧)

proactive (8) reactive
combative (12) none of the above

39. The human resource management function aims at :

കു
(B)

0)
(D)

43/2014

ensure that human resource possess adequate tool, equipment and material to
perform their job

helping the organization deal with its employees in different stages വ്‌
employment

improving an organization’s creditworthiness among financial institutions

none of the above