0482018 ا اا ااه ااام

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In India, RTGS has been implemented on

A) 26 March 2004 B) 26 March 1998

C) 26 March 1994 D) 26 March 2002

Marketing helps firms to increase their profits by

A) Increase in sales B) Increase in production

C) Increase in price D) Increase in customer

Direct marketing refers to a communication between the and directly.
A) Seller and buysr B) Firm and suppliers

C) Society and target market D) Price and services

The process of supplying products to all retail outlets is known as
A) Selective distribution B) Exclusive distribution
C) Channel configuration D) Intensive distribution

Demographic segmentation refers to

A) The description of the people and their place in society
B) The description of the pecple’s purchasing behaviour
C) The location where people live

D) Geographic regions

Financial decision involve

A) Investment, financing and dividend decision
B) Investment, financing and sales decision

C) Financing, dividend and cash decision

D) None of these

The appropriate objective of an enterprise is
A) Maximisation of sale B) Maximisation of owners wealth
C) Maximisation of profits D) None of these

‘Bird in hand’ argument is given by
A) Walker's Model B) Gordon’s Model
C) MM 110601 D) Residuals Theory

Ploughing back of profit means

A) Dividend declared but not claimed by sharsholders

B) Non-declaration of dividend in any year

C) Profit eamed from illegal sources and employed in business

D) Retaining the samings of business for future expansion programme

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