055/2018 ااا ۵( ااا الام
60. Spending a lot of money on advertisement and consumer promotion to build up
consumer demand is called
A) Pull strategies ©) Push strategy
C) Informative promotion D} None of the above
61. The advertisement model that explains the stage through which the prospective
customer has to move is called
A) AIDA model B} DAGMAR model
0) Five stage model D} Consumer path model
62. Which among the following is not....
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