25. Which is “Patronage motive"?
ക Quality (B) Durability
(©) Ambition (D) Instincts

26, “Raymonds” concentrate in textiles “Exclusively meant णिः men"- which market

segmentation is used by the company?
(ಗ) Psychographic (®) Demographic
(©) Geographic (D) Behavioural

27. “Adding a higher priced, prestige product to a line for increasing the sale of existing lower

priced product”-This process of marketing is called :
(A) Trading up (B) Market positioning
(¢) Market targeting (D) Trading Down

28, Which of the following is not an object of pricing?
(A) Maximise profit (B) Maximise sales

(C) Maximise market share (D) Maximise product quality

29. A zero level channel is otherwise.called :
(ക) Retail marketing (B) Wholesale marketing
(¢) Direct marketing (D) Vertical marketing

80, Which salesmen assists dealers by giving suggestions on display and store layout facility?

(ക) Pioneer salesmen (B) Sales engineer
(C) Merchandising salesmen (D) Dealer service salesmen
31, “High price with high advertisement” is a strategy adopted ‏غم‎
‎product ;
(A) Introduction (B) ணம்‌
(C) Maturity (D) Decline
32, Aninsurance which protect an employer from dishonesty of an employee is :
(4) Honesty insurance (൫) Trust worthy insurance
(C) Fidelity insurance (D) Health insurance

33. Which of the following is a “Public Corporation”?

(ക) Travancore Cochin Chemical Ltd {B) Unit Trust of India

(0) Railways (D) Hindustan Shipyard Ltd
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stage of a