Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'LABORATORY TECHNICAL ASSISTANT MARKETING AND SALESMANSHIP VHSE' And exam conducted in the year 2015. And Question paper code was '029/2015'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
29/2015
Maximum : 100 marks
Time : 1 hour and 15 minutes
Most visible element of marketing mix :
(ക) Product (ए) Price
(0) Place (D) People
A mere transfer of ownership of goods from seller to buyer is known as :
(ക Marketing (ए) Physical movement
)0 Belling (D) Deal
Any paid form of non—personal presentation is :
)۵ Advertisement (B) Marketing
(C) Publicity (2) Personal selling
AIDAS indicates :
(५) Attention Interest Desire Action Satisfaction
(B) Attitude Interest Desire Action Satisfaction
(C) Attitude Interest Desire Alternative Satisfaction
(D) Attention Interest Desire Alternative Satisfaction
A registered brand is known as :
(ക Brand mark (B) Trade mark
(0 Grade mark (D) Agmark
Which is “Silent Salesman™?
(ക) Packaging (൫ Branding
(0) Television (D) Newspaper
Find the odd one :
(ಹ) Economic conditions (B) Government policy
(0) Competition (D) Marketing mix
Which is “Product line™?
(ക) Unilever markets soaps-like Pears, Lux and Lifebuoy
(ए) Lux soap is available in different colours
(C) Milma markets milk, buttermilk, curd, ghee and butter
(D) Unilever Ltd. has soaps, detergents, skincare products, toothpaste
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