Kerala PSC Previous Years Question Paper & Answer

Title : PUBLIC RELATION OFFICER CO OPERATIVE SECTOR IN KERALA AND KERALA STATE CO OPERTIVE BANK GENERAL AND SOCIETY CATEGORY
Question Code : A

Page:7


Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'PUBLIC RELATION OFFICER CO OPERATIVE SECTOR IN KERALA AND KERALA STATE CO OPERTIVE BANK GENERAL AND SOCIETY CATEGORY' And exam conducted in the year 2014. And Question paper code was '092/2014'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.

page: 7 out of 12
Excerpt of Question Code: 092/2014

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57.

Persuasive document written to obtain funding or a contract :

(ക) Position Paper (B) Propaganda paper

(C) Proposal (D) White paper
Producing two versions of an advertisement brochure or direct mail piece to test which
version gets the better reaponse :

{A) consumer-jury test 18) split run

(C) saddle - stitch (D) reverse advertisement

Who is the proponent of Theory of Reasoned Action?

(A) McGuire {B) Festinger

(0) Fishbein (D) Witte
Name the PR tool which denotes participating in a community related activity to sponzoring
a national or international event :

(ಹ) Special event (B) Exhibition

(©) Open Day (D) Press tours

Which is not the kind of membership offered by Public Relations Society of India?

(A) Individual membership (ए) Associate membership

(C) Corporate membership (D) Collective membership
Name the first PR Agency :

(ക) Public Relations Society (B) 'The Publicity Bureau

(C) Litigation Public Relations (D) None of the above
Who was the founder of the first PR agency?

(வி Abraham Maslow (B) Georgina Cavendish

(C) vy Lee (D) Scott Cultip

Who opened the first PR consultancy in 19207
(A) Basil Clarke , @) Sydney Walton
(೧) Edward Bernays (D) Secott Cultip

“Freedom from ignorance is as essential as freedom from hunger”. Who said this?

(A) Mahatma Gandhi (B) Ravindranath Tagore
(0) Jawaharlal Nehru (D) B.R. Ambedkar
9 92/2014

P.T.0.]

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