205/2015
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According to - Marketing Management is the marketing concept in action.
(^) Philip Kotler (8) Neil Borden
(C) William |. Standon (15) R.L. King
ட 18 the process whereby individuals decide whether, what, when, where, how
and from whom to purchase goods and services,
(A) Marketing (18) Consumer Behaviour
(€) Market Segmentation (D) Consumer Orientation
____ consists of product planning and development, pricing, chann....
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