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52.

53.

54.

55.

56.

57.

58.

Fill in the blank with the options given below :

In the Soviet Russia by 1927 - 1928, revolutionary ideas on
montage had been formulated and put into practice, most notably in the film Battleship
Potemkin.

A) Vsevolod Pudovkin’s B) Sergei Eisenstein’s

C) Aleksandr Dovzhenko’s 0) Dziga Vertov’s

Identify which of the following statement(s) is/are correct with reference to Odessa.
i. In 1974, John Abraham started the revolutionary idea of “people’s cinema’
with the formation of a collective named Odessa
ii. Odessa produced and distributed Amma Ariyan with the chanda (market)
money offered by the common people.
iii. Across Kerala, Odessa organised more than 10,000 screenings of Amma

Ariyan.
A) Only i and iii are correct B) Only ii and iii are correct
0) i, ii and iii are correct D) Only i and ii are correct
Fill in the blanks with the choices given below :
The Academy Awards are awarded for The Emmy Awards are awarded
for The Tony Awards are awarded for ; The Grammy
Awards are awarded for
A) Film, television, theatre, music B) Film, music, television, theatre
C) Film, theatre, music, television D) Television, film, music, theatre

Fill in the blank with the choices given below :

defined the modern advertising agency. He is credited with creating
the account management role and he started the practice of housing creative and
media under one company.
A) David Ogilvy B) Walter Thomson
C) Thomson Reuters D) Frank-Simoes

Who wrote the much popular headline for the Rolls Royce account ?

“At 60 miles an hour, the loudest noise in this new Rolls Royce comes from the
electric clock.”

A) Alyque Padamsee B) Mike Khanna

C) Frank-Simoes D) David Ogilvy

Identify which of the following statement(s) is/are correct with reference to the functions
of headlines in an advertising copy.
i. Get attention
ii. Select the audience
iii. Deliver a complete message
iv. Draw the reader into the body copy.
A) Only i, ii and iii are correct B) Only ii and iii are correct
C) i, ii, iii and iv are correct D) Only i and iv are correct

The four steps that the copywriters use in their ad to persuade the consumers to
buy the products are attention factor, interest element, desire element and action
element, which is popularly called as

A) AIDWA B) ADDA C) AIDA D) AIDAE

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