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In a variety of instances, media theories have had significant consequences. One of

the approaches is

A) Theories give us a heads-up on what to purchase

B) Media theories help us organize and make sense of the world and our
understanding of the world

C) Theories help us to identify the deep thinkers in our world

D) All of the above

PR professionals develop, execute and evaluate organisational programs that promote
the exchange of influence and understanding

A) among an organisations constituent parts and publics

B) so that hostile publics can be silenced
C) in an attempt to make sure organisational secrets are not leaked
D) when initial attempts to cover up negative news fail

Corporate advertising relies on
A) recruitmen B) organisational personality
C) product personality D) brand personality

Which set of characteristics most accurately describe PR ?
A) Low cost, low credibility, high control
B) Low cost, high credibility, low control
C) High cost, high credibility, low control
D) High cost, low credibility, high control

Public relations typically do not have responsibility for which one of the following ?
A) Monitoring awareness inside and outside the organization

B) Counseling management on policy

C) Improving product design and packaging

D) Analyzing the impact of policies on publics

In recent years social media has had a significant influence on public relations
activities. In which of the following areas, the impact been greatest and experienced
most immediately ?

A) politics 8) retail business 0) small business 2) non-profits
Despite its potential strengths, public relations is often characterised as an

A) unethical business B) marketing stepchild

C) corrupt practice D) cost drain that is not fruitful

Message control through sponsorship is
A) moderate B) hard C) variable D) easy

CSR is positively correlated with revenue and profit because

A) Consumers respond positively to links between the organization and ethical
and environmentally acceptable outcomes

B) Consumers do not respond positively to links between the organization and
ethical and environmentally acceptable outcomes

C) Anincrease in demand will reduce revenue and profitability

D) Being ethical costs money