‎Number of Questions : 30‏ سے

‎Time : 2 Hours

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‎List the various obstacles and hurdles which arise in between an effective communication. (2 Marks)
_ What do you understand by the term ‘Citizen Journalism’ ?
_ The need to communicate 15 basic for all living beings. Explain.
Discuss the major differences between Public Service Broadcasting and Private Owned Media. (3 Marks)
, ‘Social Media helps in shaping Public Opinion. Do you agree ?
, What is freedom of information ? Is it related to the freedom of Press ?
_ What are the functions of a style guide of a news organisation ?
‏۔‎ What is an anecdotal lead 7
. Describe the job of a Reader's Editor in a news organisation.
. Explain the norms prescribed by the High Court of Kerala for accreditation of legal

‎correspondents reporting the court proceedings.

‎_ Describe the salient features of Press Council Act, 1978.
_ Describe the changing styles of news writing, considering the developments in the

‎convergent media ecology and the threats posed by the social media.

‎. Explain an Advertorial.

‎, Examine the concept of Persuasion in Public Relations.

‎, Differentiate Propaganda and Publicity.

‎. Briefly discuss the concept of Marketing Mix.

‎. Elucidate the different PR tools.

‎, Examine the various parts of an advertisement.

‎. Define Magazine.

‎. Write about News Week Magazines.

‎_ Write about Magazines in Malayalam.

‎_ Functions of Business Journalism.

‎_ Write about Liberalization, Privatization and Globalisation.
. Write about Green Revolution.

‎Why do we call Radio as a blind medium and what is the advantage of this characteristics ? (2 Marks)‏ ۔
‎What is Depth of Field ? Explain how will you manage to get an acceptable sharp image. (2 Marks)‏ .
‎Does Malayalam Cinema move ahead of other Indian Language Cinema ? Comment your views. (3 Marks)‏ .
‎What is OSS or OTP ? And explain its uses for a TV Programme.‏ ,

‎. Write a note on the method of content analysis for a TV Programme.
. Explain Digital Convergence with the context of Global Village.

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