C:-Kuleshov
D:-E.S. Porter
Correct Answer:- Option-B
Question76:-An advt. that works over time to build a company's image and increase consumer awareness is called a/an
A:-Primary demand ad
B:-Selective demand ad
C:-Direct action ad
D:-Indirect action ad
Correct Answer:- Option-D
Question77:-The idea that the role of the media is to support national interests for economic and social development and to
support national unity, stability and cultural integrity is called
A:-Political activism
B:-Developmental journalism
C:-Social responsibility
D:-None of the above
Correct Answer:- Option-C
Question78:-An organization that specializes in the actual creation of ads is called a
A:-Full-service agency
B:-Media buying service
C:-Creative boutique
D:-None of the above
Correct Answer:- Option-C
Question79:-The most expensive ads to produce are those for
۸-0
-Radio
C:-Magazines
D:-Direct mail
Correct Answer:-Question Cancelled
Question80:-ISBS stands for
A:-Indian State Broadcasting Service
B:-Indian State Broadcasting Sector
C:-Indiana State Broadcasting Supplier
D:-Indian State Broadcasting Corporation Service
Correct Answer:- Option-A

Question81:-How many radio stations were functioning in Indian territory after bifurcation of India in
1947?

Correct Answer:- Option-D
Question82:-In broadcast media, personnel, budgets and equipment are the responsibility of the
A:-Executive producer
B:-Assignment editor
:-Managing editor
D:-News director
Correct Answer:-Question Cancelled
Question83:-In broadcast media, a news producer
A:-Decides which stories are covered, who covers them and how they are covered
B:-Decides the order in which stories appear in the newscast
:-Determines the amount of time each story is given
D:-All of the above
Correct Answer:-Question Cancelled
Question84:-Political broadcasting in Public Service Broadcasting has been introduced in
A:-1977
B:-1967
C:-1987
D:-1997
Correct Answer:-Question Cancelled