Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'PRINCIPA INFORMATION OFFICER K W A' And exam conducted in the year 2015. And Question paper code was '136/2015'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
58. What is AAAI?
(ക) American Agency Association of Institute
(8) Advertising and Ad Campaign Association
(೮) American Association Agencies of Institute
(D) Advertising Agencies Association of India
60. In which year IENS was set up?
(A) 1940 (೧) 1939
ര 1937 D) 1945
61. Which type of Advertising Provides valuable information in a dry matter of fact manner?
(ക) Industrial Ad (B) Corporate Ad
(C) - Classified Ad (D) Institutional Ad
62. AIDA stands for :
(A) Attention Information Desire Action
(8) Action Interest Desire Attraction
(C) Attract Interest Desire Action
(D) Attention Interest Desire Action
63. The Indian Society of Advertisers was formed in :
(മ) 1951 ര 1955
(@ 1950 യ 1954
64. Advertising Agencies able to handle all phases of Advertising Process for its client 18 called :
(^) Specialized Agencies (B) Full service agencies
(0) Inhouse Agencies (D) Creative Boutique
65. What can be called as a battle cry in the field of sales and marketing?
(^) Headings (B) Layout
(C) Slogan (D) Body Copy
66. When an Audio Message resonates in the listeners mind, it is called ?
(ಗ) TImagination process (B) Echoic retention
(C) One-on-one Relationship (D) Dangler POP
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