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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'NON VOCATIONAL TEACHER GENERAL FOUNDATION COURSE JUNIOR VHSE' And exam conducted in the year 2015. And Question paper code was '221/2015'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
221/2015
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Maximum : 100 marks
Time : 1 hour and 16 minutes
The technique of spreading a marketing message from one person to another by word-of-
mouth is known as :
(A) Viral Marketing (B) Virtual Marketing
(C) B2B Marketing (D) Synchro Marketing
The process of protecting an endangered animal species in its natural habitat is :
(A) Biodiversity Conservation (B) * Sustainable Development
(C) Ex Situ Conservation ൩ In Situ Conservation
Tata Tea ‘Jaago Re’ campaign is an example for :
(A) Customer Relationship Management (B) Corporate Social Responsibility
(C) Cause Related Marketing (D) Green Marketing
Charting the expenditure of resources over the proposed time of a project is known as :
(A) J Curve (B) Phillips Curve
(C) IS Curve ന) 9 Curve
An inspiring leader with exceptional personal qualities is known as :
(A) A Charismatic Leader (ए) A Transactional Leader
(0) A Transformational Leader (D) An Autocratic Leader
A registered word or symbol used to distinguish and promote a product is known as :
(A) Brand : (B) Landmark
(C) Trademark (D) Label
The form of advertising resorted by companies to promote banned products is :
(A) Surrogate Advertising (B) Covert Advertising
(C) Overt Advertising (D) PPC Advertising
Who was the father of Co-operative movement in India?
(A) Mahatma Gandhi (8) Dr.M.S.Swaminathan
(0) Frederick Nicholson (2) Bal Gangadhar Tilak
[P.T.0.]