35/2014
T
Maximum : 100 marks
Time : 1 hour and 15 minutes
The continuous process of measuring a firm’s goods, practices and services against those of
its toughest competitors is :
(ಗ) megamarketing (B) overmarketing
(C) benchmarketing (D) none of these
Performance appraisal done by the appraisers like supervisors, peers, subordinates,
employees themselves users of services and consultants is known as:
(८५) 3....
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