C:-De fleur model of communication
D:-SMCR model
Correct Answer:- Option-C
Question77:-Which theory suggested the communication process is circular as well as it gives possible two way feedback 7
A:-Muted group theory
B:-De fleur model of communication
C:-Social identity theory
D:-Bamlund's transactional model of communication
Correct Answer:- Option-B
Question78:-De fleur combine these two models and creates new one called "De Fleur Model of Communication”. The
models are
A:-SMCR model and Propaganda model
B:-AIDA model and Poole's model
C:-Shannon and Weaver model and Wesley and Mclean model
D:-Constructionist model and Relational distances model
Correct Answer:- Option-C
Question79:-An ad agency that eams revenues through a retainer
A:-Bills client at an agreed upon price for a production
B:-Bills clients by the hour for essential services
C:-Bills clients by the day for essential services
D:-Is compensated through a charge on the placement of ads, typically 15% of the cost of the time or space
Correct Answer:- Option-A
Question80:-Authoritarian theory originated from the philosophy of
A:-Plato
B:-Socrates
C:-Aristotle
D:-Alexander the Great
Correct Answer:- Option-A
Question81:-The theory De fleur model of communication is expanded version of
A:-Aristotle's model of communication
B:-Shannon and Weaver model of communication
C:-Uses and gratification approach of communication
D:-Diffusion of innovation theory
Correct Answer:- Option-B
Question82:- practiced Authoritarian media approach in Afghanistan.
A:-American government
B:-Taliban government
C:-Burmese government
D:-Pakistani government
Correct Answer:- Option-B
Question83:-Catharsis theory of mass communication is the brainchild of
A:-Sigmund Freud
B:-Baran and Davis
C:-D. McQuail
D:-Richard A. Lanham
Correct Answer:- Option-A
QuestionB4:-Agenda setting theory used in
A:-Political campaigns
B:-Business news, PR
C:-Ad campaign
D:-All of the above
Correct Answer:- Option-D
Question85:-Who first used the term 'gatekeeping' 7
A:-Kurt Lewin
B:-McCombs and Shaw
C:-T.). Scheff
D:-Tim Vos
Correct Answer:- Option-A