96. Precontemplation, Contemplation, Preparation, Action, Maintenance and Termination are
the various stages of behaviour change explained in :

(^) Health Belief Model ൯) Transtheoretical Model
(C) Theory of Planned Behaviour (D) Social Cognitive Theory

97. A pervasive approach in health campaigns wherein behaviour change is motivated by
threatening the target audience with harmful outcomes from initiating or continuing an
unhealthy practice is termed as:

(A) Negative appeal (B) Positive appeal
(C) Motivational appeal (D) Multiple appeal

98. Which among the following is an appropriate condition for campaign through Mass Media?
டு | When wide exposure is desired
Gi) When the timeframe is urgent
1) When the behavioural goal is simple
(iv) When a generous budget exists
(A) ©) and Gi) (B) (ii), (iii) and (iv)
(0). 0, Gi), (11) and (iv) (D) @ and (iv)

99. The term Campaign generally implies which among the following elements :
൫ 1 is planned to generate specific outcomes
(1) _ it relies on one medium only for communication
(011) it aims to achieve goals within a specified time period
(iv) it’s target group is a relatively large number of individuals
(A) @ and (iv) (B) (i), (ii), 61) and (ए)
( 0, Gii) and (iv) (D) (0, Gi) and (iv)

100. The Social Ecology conceptualised in the Social Ecological Model of behaviour change
includes which among the following :

0( necessary skills and abilities
Gi) political commitments
(111) financial commitments
(iv) organisational support
(ಯ) 01) and (iv) (B) 0) and (ii)
( 0, Gi) and (iv) 0) 0), (ii), 61) and (ए)

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