134/23

87.

88.

89.

90.

91.

92.

93.

94.

Maruti Suzuki spends huge amounts for advertising and sales promotion for increasing
the sales of their cars, the strategy is called
A) Push blend B) Pull blend C) Put blend D) None of these

A high quality car manufacturer adds a lower priced car to its line of prestige cars by
reducing the quality and sells the same at lower price. It is called

A) Product line contraction B) Trading up

C) Trading down D) Product positioning

When a product passes through this stage of product life cycle, competition become
severe, sales increases but at a decreasing rate and profit has started falling. This
stage is known as

A) Introduction B) Maturity C) Growth D) Decline

The strategy of highlighting one powerful positive feature of the product in advertising
to win against competition is known as

A) Unique sales promotion

B) Unique strategy proposition

C) Unique selling proposition

D) United selling proposition

“An Auditor is a watch dog and not a bloodhound” This decision was observed in the
case of

A) London and General Bank

B) Delightful Cigarette Company

C) Allen Craig and Company

D) Kingston Cotton Mills Co. Ltd.

Expenses paid for the installation of a machinery is debited to the sundry expense
account. This is an example for

A) Compensating error B) Error of principle

C) Error of omissions D) Error of commission

Current file and permanent file are the part of

A) Audit working papers B) Audit note book
C) Audit evidence D) Audit programme
Which one of the following is not a method for obtaining Audit Evidence ?
A) Computation B) Observation
C) Enquiry and confirmation D) Statistical analysis
-14-