Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'Lecturer in Applied Arts' And exam conducted in the year 21. And Question paper code was '037/21'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
Time
7
Total Number of Questions : 20
: 2.00 Hours
. Define Brand Equity.
What do you mean by saturation of a colour ?
. Describe Leading, Kerning and Tracking in type setting.
What is a symbol ?
Explain calligraphy.
. What is 150 in digital photography ?
Applied Art is also considered as an effective tool for visual publicity. Explain.
What is depth of field in Photography ?
Define creative advertising.
Describe Story Board and its importance.
. Write about the birth of Indian Newspaper Advertisement.
. What is communication, marketing and advertising 7
Explain the difference between vector and raster images in computer.
. How does packaging work in fast moving consumer goods 7
. What do you mean by Infographics 7
What is digital illustration ?
Write about the social and economic aspects of advertising.
Describe in detail the different types of animation.
|. What are the types of Internet Advertising 7 What are its advantages and disadvantages ?
|. Write about the importance of pictures in advertising.
037/21
Max. Marks : 100
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