Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'Deputy Marketing Manager (Spices)' And exam conducted in the year 2023. And Question paper code was '117/2023/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was ''. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
A:-Awareness, Interest, Evaluation, Trial, Adoption
B:-Attention, Attitude, Accessibility, Admiration, Approval
C:-Innovators, Early Adopter, early Majority , late Majority, Laggards
D:-Need recognition, Information search, Evaluation, Purchase, Post purchase
Correct Answer:- Option-A
Question78:-Which of the following is not a method for demand forecasting?
A:-Survey method
B:-Statistical method
C:-Econometric models
D:-Post purchase evaluation method
Correct Answer:- Option-D
Question79:-Delphi technique is used in marketing
A:-To assess consumer buying behaviour
B:-To estimate market demand for a product
C:-To understand profitability of a product
D:-To calculate goodwill of a company
Correct Answer:- Option-B
Question80:-Which of the following is an example of changing pattern of consumer
behaviour?
A:-Packaged food
B:-Online shopping
C:-Eco friendly products
D:-All above
Correct Answer:- Option-D
Question81:-Product planning is the starting point ofthe sofa firm
A:-Introduction of new product
B:-Modification of existing product
C:-Elimination of unprofitable product
D:-Overall marketing of program
Correct Answer:- Option-D
Question82:- refers to the number of product lines possessed by a firm
A:-Product width
B:-Product length
C:-Product consistency
D:-Product depth
Correct Answer:- Option-A