Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'Deputy Marketing Manager (Spices)' And exam conducted in the year 2023. And Question paper code was '117/2023/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was ''. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
strategies and plans, and taking corrective action to ensure that objectives are
achieved
A:-Market planning and controlling
B:-Market control
C:-Marketing control
D:-Controlled marketing
Correct Answer:- Option-C
Question73:-Match the following factors affecting consumer behaviour
(a) Social factor (1) Status
(b) Cultural factor (ii) Social class
(c) Personal factor (11) Life style
(d) Psychologiucal factor (iv) Learning and memory
A:-(a)-(i), (b)-(ii), ()-(iii), (d)-(iv)
B:-(a)-(ii), (b)-(i), (c)-(iii), (d)-(iv)
C:-(a)-(i), (b)-(ii), (€)-(iv), (d)-(iii)
D:-(a)-(ii), (b)-(iii), (6-2), (d)-(i)
Correct Answer:- Option-A
Question74:-Which of the following is not included in the consumer decision making
process?
A:-Need recognition
B:-Market research
C:-Evaluation of Alternatives
D:-Post purchase behaviour
Correct Answer:- Option-B
Question75:-Who is not a consumer under consumer behaviour studies?
A:-Buyer
B:-User
C:-Decider
D:-Seller
Correct Answer:- Option-D
Question76:-According to Everett Rogers, a person who embraces new technology
or tries a new product before most others, is called
A:-Innovator
B:-Early adopter
C:-Early majority
D:-Smart user
Correct Answer:- Option-B
Question77:-Stages in the consumer adoption process are