Kerala PSC Previous Years Question Paper & Answer
Page:13
Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'Deputy Marketing Manager (Spices)' And exam conducted in the year 2023. And Question paper code was '117/2023/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was ''. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
D:-Goodwill of a company on account of brand
Correct Answer:- Option-A
Question67:-Process of dividing a heterogeneous market into homogeneous
submits is called
A:-Market penetration
B:-Market segmentation
C:-Target marketing
D:-Focus marketing
Correct Answer:- Option-B
Question68:-The statement , 'Customer is the King' believes in
A:-Market concept
B:-Marketing concept
C:-Product concept
D:-Production concept
Correct Answer:- Option-B
Question69:-A strategy for company growth by increasing sales of current products
to current market segments without changing the product
A:-Market penetration
B:-Market development
C:-Product development
D:-Target marketing
Correct Answer:- Option-A
Question70:-The process by which, an individual learn about a new product, uses it,
and decide to become regular user of the product
A:-Market positioning
B:-Product loyalty
C:-Adoption
D:-Brand equity
Correct Answer:- Option-C
Question71:-A market coverage strategy in which a firm goes after large share of
one or a few segments
A:-Undifferentiated marketing
B:-Differentiated marketing
C:-Target marketing
D:-Niche marketing
Correct Answer:- Option-D
Question72:-The process of measuring and evaluating the results of marketing