Kerala PSC Previous Years Question Paper & Answer
Page:12
Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'Deputy Marketing Manager (Spices)' And exam conducted in the year 2023. And Question paper code was '117/2023/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was ''. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
Correct Answer:- Option-C
Question61:- is an unpaid form of non-personal presentation of ideas
goods, or services
A:-advertisement
B:-personal selling
C:-publicity
D:-discount sale
Correct Answer:- Option-C
Question62:-Consumers show high involvement in buying
A:-emergency products
B:-shopping products
C:-convenient products
D:-impulse products
Correct Answer:- Option-B
Question63:-The term 'Flea Market' is related to
A:-Cloud marketing
B:-Traditional street selling
C:-Speciality shopping
D:-Overseas market
Correct Answer:- Option-B
Question64:-In Retail Marketing, PoP means
A:-Pricing and purchasing
B:-Purchasing and pricing
C:-Price of purchases
D:-Point of purchases
Correct Answer:- Option-D
Question65:-Return on Sales = ?
A:-Gross Profit / Sales Revenue
B:-Net profit / Sales revenue
C:-ROE/ Total sales
D:-ROI/ Total sales
Correct Answer:- Option-B
Question66:-Brand power involves
A:-Familiarity and favourability
B:-Familiarity and profitability
C:-Brand name and logo