A:-Checklist

:-Forced distribution method
C:-Field review method

D:-Alll of these

Correct Answer:- Option-D

Question49:-'Consumer will prefer those products that offer the most quality, performance and innovative features' is the
view of

A:-Production concept
B:-Product concept
C:-Selling concept
D:-Relationship marketing concept
Correct Answer:- Option-B
Question50:-What are the ‘four Cs' of marketing proposed by Robert F Lauterborn?
A:-Consumer, Cost, Convenience and Communication
B:-Company, Consumer, Communication and Customer relationship
C:-Company, Consumer, Cost and Communication
D:-Consumer, Cost, Credit and Communication
Correct Answer:- Option-A
Question51:-Which of the following is not a fund based service?
A:-Bill discounting
B:-Factoring
C:-Credit Rating
D:-Housing finance
Correct Answer:- Option-C
Question52:-Which of the following statement is correct?
A:-Book runner is a part of venture capital financing
B:-Forfaiting is similar to factoring in international business
C:-Trade bill is prepared by the debtor
D:-Non-banking finance companies need not be registered with Companies Act
Correct Answer:- Option-B
Question53:-Which of the following is not related with merchant banking?
A:-Underwriting
B:-Issue management
:-Greenshoe option
D:-None of these
Correct Answer:- Option-D
Question54:-Which of the following are not the characteristics of factoring?
A:-Recourse or nonrecourse
B:-Selling receivables
C:-100% financing
D:-None of these
Correct Answer:- Option-C
Question55:-Lease in which the risk and reward is transferred to the lessee with the transfer of asset
A:-Operating lease
B:-Short term lease
C:-Financial lease
D:-Cancellable lease
Correct Answer:- Option-C
Question56:-First Indian commercial bank started merchant banking division in India
A: ICICI
B:-Grindlays Bank
:-State Bank of India
D:-Canara Bank
Correct Answer:- Option-C
Question57:-India Ratings and Research Limited is a fully owned subsidiary of
A:-Trans union
itch group
C:-Moody's
D:-Standard and Poor's