B:-Product depth
C-Product width
D:-Product range
Correct Answer: Option ®
‘Question59:-Which one is not true with ‘marketing concept’?
|. Unflinching consumer orientation
Il. Integrated management action with marketing as fulcrum
11. Offering ideally designed and engineered products
IV. Emphasis on generating consumer satisfaction
Asi
Bei
Coli
०५
Correct Answer: Option-C
‘Question60:-Identify the circumstances under which price wars are more likely to occur
i. When markets have marginal or negative growth prospects
ii. When neither supplier nor buyers are dominant in a market.
ii, When there is little brand loyalty in evidence from customers.
iv. When firms introduce very similar products to one another.
Acall except i
நவி ஒல்‌
ഷി ೧೫೦೩0೭ ॥
ഷി except iv
Correct Answer: Option ®

Question61:-The change in total cost as result of a managerial decision to change the present
level of operation

‘A Opportunity cost
B:-Out of pocket cost
C= Differential cost
D-Controllable cost
Correct Answer:- Option-C

‘Question62:-Match the following :

۸ 8
a. Unit costing i. Bakery
1. Process casting ii. Brick kilns
< Job costing iil Textiles
6. Batch costing iv. Printing

Acai, bei, ei, dl
Bai bill, civ, dl
Cea bil, ci, ۷
Dea, biv, ci, il
Correct Answer:- Option ®
Question63::While considering the expansion of a factory, the future costs to be incurred
like depreciation of new plant and machinery, additional power and fuel cost,
etc. are
‘As Postponable costs
B:-Avoidable costs
Ceimputed costs
D-Relevant costs
Correct Answer:- Option-D
Question64:-Purchase requisition is prepared by
‘AcPurchase manager
B:-Stores manager
Production supervisor
D-Accounts manager
Correct Answer:- Option ®

‘Question65:-Materials issued are priced at the price of the latest purchase order submitted
is under