गि consumer focused series of procedures to assess the health ofa brand,
Uncover its sources of brand equity and suggest ways to improve and leverage its
०१५७४

കരേ ഭരി

8:-Brand tracking

Brand valuation

Ds-Brand analysis

Correct Answers: Option-A

‘Question52::Which one is not the apt marketing strategy at the decline stage of a
product?

AcRestage strategy
B:-Flanker strategy
ശിവ strategy
D:-Harvesting strategy
Correct Answer: Option ®

QuestionS3:-The marketing that ensures multiple means of creating, delivering and communicating
value are employed and combined in the best way

‘A: Relationship marketing
B:-Performance marketing
Ceintegrated marketing
De-internal marketing
Correct Answer:- Option-C
QuestionS4::Where product life cycles are expected to be short, the effective pricing will be
A: Penetration pricing
B:-Discount pricing
1
70111
Correct Answer:- Option-C

QuestionS5:-The apex cooperative marketing agency in India dealing in procurement,
distribution, export and import of selected agricultural commodities.

۸:۰۸۵
B:-NAFED

പല

D-NCCF

Correct Answer:- Option ®

Question56:-Match the following :
॥ ॥

fa. Convenience goods |. ലയ car, designer clothing
1. Shopping goods ii. Soaps, toothpastes

. Specialty goods lil, Smoke, detectors, fire extinguisher
6. Unsought goods iw Furniture, refrigerator

انه راك باط ,نميه
‎॥‏ 1111
‎പില്ലോ‏
‎Deariv, bi, ei, i‏
‎Correct Answer:- Option-é‏

Question57:Unpredictable attacks on their weaker areas

‘AcBypass
B:-Frontal attack

സി
De-Encirclement
Correct Answer:- Option-C

QuestionS8:-If 2 marketing manager introduces more variants of a particular product,
his decision will effect,

Ac-Product length