Kerala PSC Previous Years Question Paper & Answer
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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'LECTURER IN JOURNALISM ' And exam conducted in the year 2018. And Question paper code was '046/2018/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
C:-De fleur model of communication
D:-SMCR model
Correct Answer:- Option-C
Question77:-Which theory suggested the communication process is circular as well as it gives possible two way feedback ?
A:-Muted group theory
B:-De fleur model of communication
C:-Social identity theory
D:-Barnlund's transactional model of communication
Correct Answer:-Question Cancelled
Question78:-De fleur combine these two models and creates new one called "De Fleur Model of Communication". The
models are
A:-SMCR model and Propaganda model
B:-AIDA model and Poole's model
C:-Shannon and Weaver model and Wesley and Mclean model
D:-Constructionist model and Relational distances model
Correct Answer:- Option-C
Question79:-An ad agency that earns revenues through a retainer
A:-Bills client at an agreed upon price for a production
B:-Bills clients by the hour for essential services
C:-Bills clients by the day for essential services
D:-Is compensated through a charge on the placement of ads, typically 15% of the cost of the time or space
Correct Answer:- Option-A
Question80:-Authoritarian theory originated from the philosophy of
A:-Plato
Socrates
C:-Aristotle
D:-Alexander the Great
Correct Answer:- Option-A
Question81:-The theory De fleur model of communication is expanded version of
A:-Aristotle's model of communication
B:-Shannon and Weaver model of communication
C:-Uses and gratification approach of communication
D:-Diffusion of innovation theory
Correct Answer:- Option-B
Question82:- practiced Authoritarian media approach in Afghanistan.
A:-American government
B:-Taliban government
C:-Burmese government
D:-Pakistani government
Correct Answer:- Option-B
Question83:-Catharsis theory of mass communication is the brainchild of
A:-Sigmund Freud
B:-Baran and Davis
C:-D. McQuail
D:-Richard A. Lanham
Correct Answer:-Question Cancelled
Question84:-Agenda setting theory used in
A:-Political campaigns
B:-Business news, PR
C:-Ad campaign
D:-All of the above
Correct Answer:- Option-D
Question85:-Who first used the term 'gatekeeping' ?
A:-Kurt Lewin
B:-McCombs and Shaw
C:-T.J. Scheff
D:-Tim Vos
Correct Answer:- Option-A