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Below are the scanned copy of Kerala Public Service Commission (KPSC) Question Paper with answer keys of Exam Name 'LECTURER IN JOURNALISM ' And exam conducted in the year 2018. And Question paper code was '046/2018/OL'. Medium of question paper was in Malayalam or English . Booklet Alphacode was 'A'. Answer keys are given at the bottom, but we suggest you to try answering the questions yourself and compare the key along wih to check your performance. Because we would like you to do and practice by yourself.
Correct Answer:- Option-B
Question67:-The "Daily Me" is an example of
A:-Highly personalised newsfeed that includes only those feeds that the audience or the readers prefer to hear or read
B:-Student newspaper at Rutgers, the State University of New Jersey
C:-Newspaper published by journalism students during the 1968 Columbia strike
D:-MIT Media Lab founder Nicholas Negroponte's online 'zine
Correct Answer:-Question Cancelled
Question68:-The most applicable model to public speaking is
A:-Two step flow
B:-Lazarfeld's model of communication
C:-Aristotle's model of communication
D:-Shanon-Weaver model
Correct Answer:- Option-C
Question69:-The media has the responsibility of
A:-Increasing confusion among the masses
B:-Reducing confusion among the masses
C:-Moulding public opinion
D:-None
Correct Answer:-Question Cancelled
Question70:-The earliest model of communication is
A:-Aristotle's model of communication
B:-SMCR model of communication
C:-Lasswell's model of communication
D:-Wilbur Schramm's model
Correct Answer:- Option-A
Question71:- is the person who decides what shall pass through each gate section, of which, in any process,
there are several.
A:-The gatekeeper
B:-A king
C:-A leader
D:-Ombudsman
Correct Answer:- Option-A
Question72:-Which is the first model to introduce targeted audience in a communication process ?
A:-Lasswell's model
-Schramm's model
C:-De fleur model of communication
D:-The Relational Distances Model
Correct Answer:- Option-C
Question73:-The communication model recommends two way communication process is
A:-De fleur model of communication
B:-AIDA model of communication
C:-Knowledge Gap
D:-Transactional model
Correct Answer:-Question Cancelled
Question74:-Gatekeepers exist in
A:-Only in media houses
-Only in business sectors
C:-Almost every industry
D:-Innovation pools
Correct Answer:- Option-C
Question75:- is when the media puts forward the most sensational messages to titillate consumers.
A:-Transmission
B:-Sensationalization
C:-Mobilization
D:-Teleplomacy
Correct Answer:- Option-B
Question76:-Which theory suggests "feedback device" ?
A:-Semiotic theory
B:-Spiral of silence